The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands - Al Ries - Bøger - HarperCollins Publishers Inc - 9780060570156 - 27. september 2005
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands New edition

Al Ries

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands New edition

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.


320 pages, illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 27. september 2005
ISBN13 9780060570156
Forlag HarperCollins Publishers Inc
Antal sider 320
Mål 238 × 136 × 32 mm   ·   292 g
Sprog Engelsk  

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