The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Ed edition

Robbie Kellman Baxter

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Ed edition

Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

288 pages

Medie	Bøger Hardcover bog (Bog med hård ryg og stift omslag)
Udgivet	16. april 2015
ISBN13	9780071839327
Forlag	McGraw-Hill Education - Europe
Antal sider	272
Mål	163 × 237 × 26 mm · 486 g
Sprog	Engelsk