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Progress in Tourism Marketing - Routledge Advances in Tourism 1. udgave
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Progress in Tourism Marketing - Routledge Advances in Tourism 1. udgave
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.
326 pages, illustrations
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 30. marts 2006 |
| ISBN13 | 9780080450407 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 328 |
| Mål | 166 × 245 × 25 mm · 756 g |
| Sprog | Engelsk |
| Klipper/redaktør | Andreu, Luisa |
| Klipper/redaktør | Kozak, Metin (Kadir Has University, Turkey) |