Creating Corporate Reputations: Identity, Image, and Performance - Dowling, Grahame (, Australian Graduate School of Management) - Bøger - Oxford University Press - 9780199252206 - 13. juni 2002
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Creating Corporate Reputations: Identity, Image, and Performance

Dowling, Grahame (, Australian Graduate School of Management)

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Creating Corporate Reputations: Identity, Image, and Performance

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

319 pages, numerous figures

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 13. juni 2002
ISBN13 9780199252206
Forlag Oxford University Press
Antal sider 320
Mål 158 × 236 × 19 mm   ·   472 g

Se alt med Dowling, Grahame (, Australian Graduate School of Management) ( f.eks. Paperback Bog og Hardcover bog )