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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
M. Bergstrom
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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
M. Bergstrom
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
256 pages, 17 black & white illustrations
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 3. april 2012 |
| ISBN13 | 9780230120624 |
| Forlag | Palgrave Macmillan |
| Antal sider | 237 |
| Mål | 157 × 236 × 23 mm · 417 g |
Se alt med M. Bergstrom ( f.eks. Hardcover bog )