The Employer Brand: Bringing the Best of Brand Management to People at Work - Barrow, Simon (People in Business, UK) - Bøger - John Wiley & Sons Inc - 9780470012734 - 23. september 2005
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The Employer Brand: Bringing the Best of Brand Management to People at Work

Barrow, Simon (People in Business, UK)

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The Employer Brand: Bringing the Best of Brand Management to People at Work

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.


232 pages, Illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet USA, 23. september 2005
ISBN13 9780470012734
Forlag John Wiley & Sons Inc
Antal sider 240
Mål 161 × 236 × 22 mm   ·   466 g
Sprog Engelsk