HERD - How to Change Mass Behaviour by Harnessing Our True Nature - M Earls - Bøger - John Wiley & Sons Inc - 9780470744598 - 17. juli 2009

HERD - How to Change Mass Behaviour by Harnessing Our True Nature

M Earls

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HERD - How to Change Mass Behaviour by Harnessing Our True Nature

". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.


424 pages, Illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet USA, 17. juli 2009
ISBN13 9780470744598
Forlag John Wiley & Sons Inc
Antal sider 424
Mål 128 × 196 × 23 mm   ·   458 g
Sprog Engelsk