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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Roger Blackwell
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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Roger Blackwell
Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John.
256 pages
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 29. september 2003 |
| ISBN13 | 9780471455172 |
| Forlag | John Wiley & Sons Inc |
| Antal sider | 256 |
| Mål | 161 × 237 × 23 mm · 485 g |
| Sprog | Engelsk |
Se alt med Roger Blackwell ( f.eks. Hardcover bog )