Ethnography for Marketers: A Guide to Consumer Immersion - Hy Mariampolski - Bøger - SAGE Publications Inc - 9780761969464 - 12. august 2005
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Ethnography for Marketers: A Guide to Consumer Immersion

Hy Mariampolski

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Ethnography for Marketers: A Guide to Consumer Immersion

Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.


264 pages, black & white illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 12. august 2005
ISBN13 9780761969464
Forlag SAGE Publications Inc
Antal sider 264
Mål 152 × 228 × 15 mm   ·   480 g

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