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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udkommer | 14. november 2025 |
| ISBN13 | 9781041096122 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 436 |
| Mål | 150 × 220 × 10 mm · 654 g (Estimeret vægt) |