What Is Marketing? - Alvin J. Silk - Bøger - Harvard Business Review Press - 9781422104606 - 1. oktober 2006
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What Is Marketing?

Alvin J. Silk

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What Is Marketing?

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.


224 pages, Illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 1. oktober 2006
ISBN13 9781422104606
Forlag Harvard Business Review Press
Antal sider 224
Mål 155 × 231 × 19 mm   ·   334 g

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