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The Customer Trap: How to Avoid the Biggest Mistake in Business 2nd edition
Andrew R. Thomas
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The Customer Trap: How to Avoid the Biggest Mistake in Business 2nd edition
Andrew R. Thomas
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
164 pages, 6 black & white illustrations, biography
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 28. marts 2015 |
| ISBN13 | 9781484203866 |
| Forlag | APress |
| Antal sider | 164 |
| Mål | 229 × 154 × 18 mm · 281 g |
| Sprog | Engelsk |
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