Unfolding Ambivalence: the Conceptualisation and Measurement of Ambivalent Attitudes in Psychology - Joshua Mcgrane - Bøger - LAP Lambert Academic Publishing - 9783838347868 - 28. juni 2010
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Joshua Mcgrane
Unfolding Ambivalence: the Conceptualisation and Measurement of Ambivalent Attitudes in Psychology

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In the last two decades, ambivalence has emerged as one of the primary concerns of attitude researchers. The acknowledgement that individuals may simultaneously evaluate an attitude object as both positive and negative has challenged a number of the status quos of the attitude literature. This monograph utilises unfolding psychometric models to investigate the implications of ambivalence for the conceptualisation and measurement of attitudes.

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 28. juni 2010
ISBN13 9783838347868
Forlag LAP Lambert Academic Publishing
Antal sider 228
Mål 225 × 13 × 150 mm   ·   358 g
Sprog Tysk  

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