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Integrated Marketing Communication: Advertising and Promotion in a Digital World 2. udgave
Jerome M. Juska
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Integrated Marketing Communication: Advertising and Promotion in a Digital World 2. udgave
Jerome M. Juska
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
284 pages, 91 Line drawings, color; 91 Illustrations, color
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 30. november 2021 |
| ISBN13 | 9780367443368 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 330 |
| Mål | 807 g |
Se alt med Jerome M. Juska ( f.eks. Paperback Bog og Hardcover bog )