Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation - J-B-UMBS Series - Johnson, Michael D. (University of Michigan Business School) - Bøger - John Wiley & Sons Inc - 9780470448212 - 1. september 2008
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation - J-B-UMBS Series

Johnson, Michael D. (University of Michigan Business School)

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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation - J-B-UMBS Series

A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.

208 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 1. september 2008
ISBN13 9780470448212
Forlag John Wiley & Sons Inc
Antal sider 208
Mål 154 × 229 × 14 mm   ·   317 g
Sprog Engelsk  
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