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New Product Development: Managing and Forecasting for Strategic Success
Robert J. Thomas
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New Product Development: Managing and Forecasting for Strategic Success
Robert J. Thomas
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
368 pages, Illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 19. november 1993 |
| ISBN13 | 9780471572268 |
| Forlag | John Wiley & Sons Inc |
| Antal sider | 368 |
| Mål | 185 × 265 × 31 mm · 860 g |
| Sprog | Engelsk |
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