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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3. udgave
Paul Temporal
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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3. udgave
Paul Temporal
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
314 pages, Illustrations, black and white
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 25. februar 2019 |
| ISBN13 | 9780857195890 |
| Forlag | Harriman House Publishing |
| Antal sider | 302 |
| Mål | 241 × 166 × 21 mm · 636 g |
| Sprog | Engelsk |
