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Marketing Psychology: The Paradigm in the Wings 1st ed. 1997 edition
G. Foxall
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Marketing Psychology: The Paradigm in the Wings 1st ed. 1997 edition
G. Foxall
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
203 pages, XIII, 203 p.
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 15. september 1997 |
| ISBN13 | 9781349398140 |
| Forlag | Palgrave Macmillan |
| Antal sider | 203 |
| Mål | 215 × 139 × 16 mm · 258 g |
| Sprog | Engelsk |
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