From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First - Helen Edwards - Bøger - Kogan Page Ltd - 9781398604315 - 3. februar 2023
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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

Helen Edwards

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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.


256 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 3. februar 2023
ISBN13 9781398604315
Forlag Kogan Page Ltd
Antal sider 264
Mål 234 × 156 × 16 mm   ·   402 g
Sprog Engelsk  

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