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Fundamentals of Mobile Marketing: Theories and practices New edition
Shintaro Okazaki
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Fundamentals of Mobile Marketing: Theories and practices New edition
Shintaro Okazaki
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
185 pages, illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 27. juni 2012 |
| ISBN13 | 9781433115615 |
| Forlag | Peter Lang Publishing Inc |
| Antal sider | 185 |
| Mål | 227 × 153 × 13 mm · 298 g |
| Sprog | Engelsk |
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