Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual - Russell D. James - Bøger - Neal-Schuman Publishers Inc - 9781555707330 - 1. februar 2011
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Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual

Russell D. James

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Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual

This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.


250 pages, illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 1. februar 2011
ISBN13 9781555707330
Forlag Neal-Schuman Publishers Inc
Antal sider 250
Mål 283 × 221 × 19 mm   ·   694 g