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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Michael Lowenstein
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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Michael Lowenstein
Over the years, leading companies have entered a period of marketing and operational intersection and convergence. This book covers the important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; and, big customer data.
154 pages, black & white illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 16. marts 2014 |
| ISBN13 | 9781606498965 |
| Forlag | Business Expert Press |
| Antal sider | 154 |
| Mål | 60 × 91 × 4 mm · 6 g (Estimeret vægt) |
| Sprog | Engelsk |
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