Marketing with Web 2.0: Social Networking and Viral Marketing - David L. Anderson - Bøger - Cognella, Inc - 9781609275075 - 17. januar 2012
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Marketing with Web 2.0: Social Networking and Viral Marketing First edition

David L. Anderson

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Marketing with Web 2.0: Social Networking and Viral Marketing First edition

Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.


272 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 17. januar 2012
ISBN13 9781609275075
Forlag Cognella, Inc
Antal sider 272
Mål 152 × 229 × 14 mm   ·   544 g
Sprog Engelsk  

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