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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
256 pages, illustrations
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 20. januar 2015 |
| ISBN13 | 9781625274496 |
| Forlag | Harvard Business School Publishing |
| Genre | Engelsk, Non-fiction, Div. |
| Antal sider | 320 |
| Mål | 236 × 167 × 28 mm · 638 g |
| Sprog | Engelsk |
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