Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think - David Dwight - Bøger - Business Expert Press - 9781631576706 - 30. november 2016
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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think

David Dwight

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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think

Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.

85 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 30. november 2016
ISBN13 9781631576706
Forlag Business Expert Press
Antal sider 85
Mål 140 g
Sprog Engelsk  
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