Character is Destiny: Reflections on Innovation & Integrity from Volvo's Longest Serving CEO

Character is Destiny provides a rare and unique glimpse into Pehr Gyllenhammar's professional triumphs and failures; and his successful efforts to shape industry in Europe, most notably with his creation of the European Roundtable of Industrialists which revitalized Europe's infrastructure through projects like the France-England Channel Tunnel.
Character is Destiny also provides a window into his friendships with some of the great luminaries of the world. It is equal parts history, politics, and Gyllenhammar's own personal philosophy-the foundational elements of his life have always been humanism, a fierce commitment to integrity and truth, and a deeply-rooted respect and admiration for the working class.


The author of six previous books published in Sweden, for the first time Gyllenhammar has chosen to create an original English-language book in concert with an American editor/writer. The resulting work is directly relevant to the English-language reader and Character is Destiny offers his own wisdom as to what people must do if they hope to see a future in which global business and democracy will survive.