Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability - Foundations and Trends (R) in Marketing - Sheryl E. Kimes - Bøger - now publishers Inc - 9781680830286 - 31. marts 2015
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Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability - Foundations and Trends (R) in Marketing

Sheryl E. Kimes

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Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability - Foundations and Trends (R) in Marketing

Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.

80 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 31. marts 2015
ISBN13 9781680830286
Forlag now publishers Inc
Antal sider 80
Mål 156 × 234 × 4 mm   ·   127 g
Sprog Engelsk  

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