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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Rodrigues Proenca
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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Rodrigues Proenca
Presents relevant theoretical and empirical research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms.
300 pages
Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
Udgivet | 11. marts 2022 |
ISBN13 | 9781799891796 |
Forlag | IGI Global |
Antal sider | 325 |
Mål | 1,15 kg |
Sprog | Engelsk |
Klipper/redaktør | Proenca, Joao F. |
Klipper/redaktør | Rodrigues, Maria Antonia |
Se alt med Rodrigues Proenca ( f.eks. Hardcover bog )