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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism
John Heeley
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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism
John Heeley
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
192 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 15. februar 2015 |
| ISBN13 | 9781845414924 |
| Forlag | Channel View Publications Ltd |
| Antal sider | 192 |
| Mål | 234 × 157 × 10 mm · 300 g |
| Sprog | Engelsk |
Se alt med John Heeley ( f.eks. Paperback Bog og Hardcover bog )