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Gaining Momentum: Managing The Diffusion Of Innovations - Series on Technology Management
Joe Tidd
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Gaining Momentum: Managing The Diffusion Of Innovations - Series on Technology Management
Joe Tidd
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.
448 pages, Illustrations
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 4. august 2010 |
| ISBN13 | 9781848163546 |
| Forlag | Imperial College Press |
| Antal sider | 448 |
| Mål | 156 × 233 × 29 mm · 776 g |
| Sprog | Engelsk |
| Klipper/redaktør | Tidd, Joe (Spru, Univ Of Sussex, Uk) |
![Cover for Joe Tidd · From Knowledge Management To Strategic Competence: Assessing Technological, Market And Organisational Innovation (Third Edition) - Series on Technology Management (Hardcover bog) [3 Revised edition] (2012)](https://imusic.b-cdn.net/images/item/original/831/9781848168831.jpg?joe-tidd-2012-from-knowledge-management-to-strategic-competence-assessing-technological-market-and-organisational-innovation-third-edition-series-on-technology-management-hardcover-bog&class=scaled&v=1438800806)