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Rating the Audience: The Business of Media
Balnaves, Prof. Mark (University of Newcastle, Australia)
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Rating the Audience: The Business of Media
Balnaves, Prof. Mark (University of Newcastle, Australia)
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
296 pages, Illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 16. januar 2012 |
| Oprindeligt udgivet | 2011 |
| ISBN13 | 9781849663410 |
| Forlag | Bloomsbury Publishing PLC |
| Antal sider | 296 |
| Mål | 235 × 157 × 21 mm · 439 g |
| Sprog | Engelsk |