An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library - Andreas Mebert - Bøger - Macat International Limited - 9781912128426 - 15. juli 2017
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library 1. udgave

Andreas Mebert

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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library 1. udgave

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.

97 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 15. juli 2017
ISBN13 9781912128426
Forlag Macat International Limited
Antal sider 112
Mål 132 × 198 × 6 mm   ·   138 g
Sprog Engelsk  
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