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Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management - Management for Professionals 2022 edition
Marc Helmold
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Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management - Management for Professionals 2022 edition
Marc Helmold
Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
271 pages, 112 Illustrations, color; 1 Illustrations, black and white; XXX, 271 p. 113 illus., 112 i
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 8. september 2023 |
| ISBN13 | 9783031100994 |
| Forlag | Springer International Publishing AG |
| Antal sider | 271 |
| Mål | 468 g |
| Sprog | Tysk |
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