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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services 2024 edition
Bernard J. Jansen
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Íkr 6.811,25
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services 2024 edition
Bernard J. Jansen
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
152 pages, 27 Illustrations, color; 1 Illustrations, black and white; XIX, 152 p. 28 illus., 27 illu
Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
Udgivet | 6. september 2023 |
ISBN13 | 9783031419324 |
Forlag | Springer International Publishing AG |
Antal sider | 152 |
Mål | 498 g |
Sprog | Tysk |
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