Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Bøger - Springer International Publishing AG - 9783319369563 - 15. oktober 2016
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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2015 edition

This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

505 pages, biography

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 15. oktober 2016
ISBN13 9783319369563
Forlag Springer International Publishing AG
Antal sider 470
Mål 210 × 279 × 26 mm   ·   1,13 kg
Sprog Engelsk  
Klipper/redaktør Campbell, Colin L.