The Customer Centric Enterprise: Advances in Mass Customization and Personalization - Mitchell M Tseng - Bøger - Springer-Verlag Berlin and Heidelberg Gm - 9783540024927 - 12. juni 2003
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The Customer Centric Enterprise: Advances in Mass Customization and Personalization 2003 edition

Mitchell M Tseng

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The Customer Centric Enterprise: Advances in Mass Customization and Personalization 2003 edition

Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.


536 pages, 75 black & white illustrations, 47 black & white tables, biography

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 12. juni 2003
ISBN13 9783540024927
Forlag Springer-Verlag Berlin and Heidelberg Gm
Antal sider 536
Mål 155 × 235 × 28 mm   ·   762 g
Sprog Tysk  
Klipper/redaktør Piller, Frank
Klipper/redaktør Tseng, Mitchell M.