The Evolution of Dominant Logic in Relation to Strategic Inertia: a Comparative Case Study - Daniela Blettner - Bøger - Südwestdeutscher Verlag für Hochschulsch - 9783838118284 - 12. juli 2010
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The Evolution of Dominant Logic in Relation to Strategic Inertia: a Comparative Case Study

Daniela Blettner

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The Evolution of Dominant Logic in Relation to Strategic Inertia: a Comparative Case Study

Why do managers resist change? While this question has incited a lot of curiosity among researchers in the field of strategic management, it remains inconclusive. Therefore, I analyze the evolution of mental models or ?dominant logic' in order to reveal insights about the difference in the constitution of mental models. Based on the original definition of ?dominant logic' as "knowledge structure (of a firm's business strategy)" (Prahalad and Bettis, 1986), a knowledge-based view of the firm (Nonaka, 1994; Grant, 1996; Spender, 1996; Von Krogh and Grand, 2000) is adopted. In addition, this research relies on insights from cognitive social psychology (e.g. Ginsberg, 1990) and evolutionary theory (Nelson and Winter, 1982, Dosi and Nelson, 1994) in order to elicit patterns in the evolution of managers' mental models in six software ventures, divided into 3 age groups according to a central hypothesis on strategic inertia in three age categories.

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 12. juli 2010
ISBN13 9783838118284
Forlag Südwestdeutscher Verlag für Hochschulsch
Antal sider 188
Mål 225 × 11 × 150 mm   ·   298 g
Sprog Tysk