Studies on the Behaviors of Internet Users in Web 2.0 Environment: Exploring the Factors Influencing Users' Intention to Update Blogs and Pay for Social Networking Sites

Are you doing research about Web 2.0 services? This book can give you an insight into Web 2.0-related studies. The content will be good reference material for your research! Past studies concerning social cognitive theory, value-based theory, blogs, and social networking sites are deeply discussed. Implications for blog service providers and social networking sites as well as suggestions for future research are provided, too.