Issues & Challenges in the Business Strategy of Hai-o Ent. Berhad: a Case Study

This is a case study on Hai-O Enterprise Berhad, the leading traditional healthcare group in Malaysia that has successfully promoted traditional Chinese medicine to a corporate level. It discusses the background of the organization, products, market and its strategies. The case study analyzed Hai-O?s position in the industries and its future plans to take the business further. It also talks about the internal and external environments of the business using different analysis tools which include PEST, SWOT and financial ratio analysis. Based on the analysis, some diagnosis are discussed which further explained the formulation of Hai-O?s vision, mission and objective. And the formulation of Hai-O?s strategies is discussed using different marketing strategy matrix which then further elaborate the organization?s strategies implementation, evaluation and control. Key issues and challenges in the business strategy of Hai-O are discussed in the conclusion part of the case study which evaluates the level of its success.