Business Analytics with SAS Studio: Deliver Business Intelligence by Combining SQL Processing, Insightful Visualizations, and Various Data Mining Techniques

This book teaches readers how to properly use SAS (R) Studio to enhance business analytics summaries and graphical reports to make more informed business decisions. Since the examples in the book are laid out in a logical sequence, no prior knowledge is required to get started with implementing what you learn in them.




The book begins with configuring your SAS(R) OnDemand instance, complete with sample datasets and scripts. The book explains programming syntaxes before delving into sophisticated programming principles for managing data values and concludes with creating graphical reports for business data values. It explores how to implement datasets, read external files, execute conditional statements, loops, formats, text, date, numeric functions, and arrays. The book also helps writing SQL Statements such as joins, sets, index, views, etc. with Proc SQL, Univariate (PROC MEAN, PROC FREQ), Multivariate (PROC FREQ), and Design Graphs with the help of PROC SGPLOT.




After reading this book, readers will be able to evaluate business data values and create excellent visualizations that will assist enterprises in making more informed business decisions. Readers will become confident to use SAS Studio's rich interface and develop analytical programs.




TABLE OF CONTENTS

1. Introducing SAS Environment

2. Starting with SAS Programming

3. Data Mining and Storage Techniques in SAS

4. Controlling the Program Flow in SAS

5. Using SAS Built-In Functions

6. Working with Advanced Data Input Techniques

7. Getting Started with SQL Processing in SAS

8. Managing Database Tables in SAS

9. Working with Dataset in SAS

10. Data Visualization and Macro Programming with SAS

11. Case Study