Strategic Marketing: Cases, Concepts and Challenges - John Atkinson - Bøger - Pearson Education Limited - 9780004990378 - 31. maj 1996
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Strategic Marketing: Cases, Concepts and Challenges

John Atkinson

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Strategic Marketing: Cases, Concepts and Challenges

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments


296 pages, illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 31. maj 1996
ISBN13 9780004990378
Forlag Pearson Education Limited
Antal sider 296
Mål 159 × 235 × 19 mm   ·   454 g

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