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Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 25. august 2004 |
| Oprindeligt udgivet | 2005 |
| ISBN13 | 9780131848146 |
| Forlag | Pearson Education (US) |
| Antal sider | 288 |
| Mål | 229 × 155 × 16 mm · 367 g |
| Sprog | Engelsk |
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