Cad Monkeys, Dinosaur Babies, and T-shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation - Warren Berger - Bøger - Penguin Books - 9780143118022 - 28. december 2010
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Cad Monkeys, Dinosaur Babies, and T-shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

Warren Berger

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Cad Monkeys, Dinosaur Babies, and T-shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

Can great design transform people's lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 28. december 2010
ISBN13 9780143118022
Forlag Penguin Books
Antal sider 352
Mål 137 × 211 × 23 mm   ·   276 g
Sprog Engelsk  

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