Managing Network Resources: Alliances, Affiliations, and Other Relational Assets - Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University) - Bøger - Oxford University Press - 9780199299355 - 15. marts 2007
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Managing Network Resources: Alliances, Affiliations, and Other Relational Assets

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Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.


342 pages, black & white illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 15. marts 2007
ISBN13 9780199299355
Forlag Oxford University Press
Antal sider 344
Mål 160 × 240 × 25 mm   ·   658 g
Sprog Engelsk