Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.

248 pages, illustrations

Medie	Bøger Hardcover bog (Bog med hård ryg og stift omslag)
Udgivet	10. juni 2016
ISBN13	9780199374441
Forlag	Oxford University Press Inc
Antal sider	248
Mål	274 × 165 × 23 mm · 476 g
Klipper/redaktør	Markman, Arthur B. (Annabel Irion Worsham Centennial Professor of Psychology and Marketing, Annabel Irion Worsham Centennial Professor of Psychology and Marketing, University of Texas, Austin)