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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press
J. Teboul
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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press
J. Teboul
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
178 pages, 1, black & white illustrations
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 29. september 2006 |
| ISBN13 | 9780230006607 |
| Forlag | Palgrave Macmillan |
| Antal sider | 172 |
| Mål | 167 × 240 × 16 mm · 412 g |
Se alt med J. Teboul ( f.eks. Hardcover bog )