Electronic Marketing: Theory and Practice for the Twenty-First Century - John O'Connor - Bøger - Pearson Education Limited - 9780273684763 - 6. december 2003
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Electronic Marketing: Theory and Practice for the Twenty-First Century

John O'Connor

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Electronic Marketing: Theory and Practice for the Twenty-First Century

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

456 pages, illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 6. december 2003
ISBN13 9780273684763
Forlag Pearson Education Limited
Antal sider 456
Mål 190 × 246 × 25 mm   ·   734 g
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