Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers - - Bøger - Bloomsbury Publishing Plc - 9780275992231 - 30. november 2006
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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

220 pages, 16 illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 30. november 2006
ISBN13 9780275992231
Forlag Bloomsbury Publishing Plc
Antal sider 232
Mål 156 × 235 × 24 mm   ·   513 g
Sprog Engelsk  
Klipper/redaktør Hauser, William J.
Klipper/redaktør Lewison, Dale M.
Klipper/redaktør Orr, Linda M.
Klipper/redaktør Thomas, Andrew R.