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The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge 1. udgave
Thomas Kolster
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The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge 1. udgave
Thomas Kolster
Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
282 pages, 240 Illustrations, black and white
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 10. juni 2020 |
ISBN13 | 9780367242695 |
Forlag | Taylor & Francis Ltd |
Antal sider | 282 |
Mål | 289 × 199 × 16 mm · 444 g |
Sprog | Engelsk |
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