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Project Marketing: A Practical Approach
Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune)
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Project Marketing: A Practical Approach
Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune)
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
170 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 30. december 2022 |
| ISBN13 | 9780367350918 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 104 |
| Mål | 154 × 232 × 9 mm · 190 g |
| Sprog | Engelsk |